About Ten Yad

There’s a moment, just before the chuppah, when time seems to pause. The music plays softly, eyes fill with tears, and the world holds its breath. A young woman stands at the edge of something new. A new life. A new identity. A NEW STAGE.

For many kallahs, this moment is filled with light. But for others, the path to that moment is shadowed by worry, of how they will afford even the basics, of how they will begin building a home when they have nothing to start with.

This is where Ten Yad enters. Quietly. Respectfully. Powerfully. Behind the scenes, Ten Yad lifts her burdens. Preserving her dignity and sets the stage not just for a wedding, but for a life of stability and new beginnings. From top-of-the-line household items — bedding, kitchenware, cutlery, and a beautiful sheitel — to our exclusive couture gown department, every detail is thoughtfully cared for. This year alone, 1,200 kallahs were uplifted through this sacred work, each one stepping into her new life with the dignity and support she deserves.

This isn’t just support. It’s a sacred partnership and tonight, you are part of it. It’s your help and support that light the path and help create a new stage.

And now, Ten Yad itself steps onto A NEW STAGE: the legendary Brooklyn Armory, for an evening that reflects the beauty, courage, and triumph it helps create every day.

Welcome to a new stage,
where giving takes center stage,
and every bid is building Adei Ad.